ArtCrop is a collective that creates art about food and farming. Their work is guided by one question; what does cultural and economic sustainability look like for Hmong artists and farmers?
Representing a culture rooted in farming and textile art traditions, the branding reimagines the symbols, stories and knowledge that have been passed on generation to generation.
Role: Art Direction, Design, Illustration, Painting, Curation / In partnership with artists Oskar Ly and Teeko Yang
The Hmong American Farmers Association (HAFA) farm was the site of several community art projects, including two murals that were developed following an artist residency and documentation of farmers’ stories.
Investigating economic and cultural sustainability models, ArtCrop commissioned Hmong artists to create special editions that were sold and packaged along with the HAFA's seasonal produce subscription. The addition of art broadened the appeal and audience of subscribers, resulting in higher sales, awareness and appreciation of Hmong makers.