Lunar Startups is a new model for startup incubation specializing in growth, connection, and innovation for women, people of color, and other high potential entrepreneurs.
In a society where women founders receive 2% of investments, and founders of color receive less than 1% of venture funding, the branding had to be disruptive and exacting to get the point across about the pattern blindness surrounding investment and funding.
Role: Art Direction, Design, Illustration  /  Copy and Strategy: Julie Kucinski (Pitchwell) & Danielle Steer (Lunar Startups)
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