The Minnesota Lynx are WNBA league champions and one of the best professional sports franchises in the Twin Cities. The campaign concept focuses on the strength of the players on and off the court to highlight what it means to be a champion. Leveraging buzz around the three-time champs, the team created the #ROAR campaign to drive single-game ticket sales and engage a broader audience. One tactic was to bring the virtual experience of the game to the audience through Facebook's 360° video.
Role: Art Direction, Design, Retouching / Creative Direction: Clinton Lugert / Copy and Strategy: Kevin Hughes / Agency: LEE Branding