Pantene is a health-focused haircare brand that's known mostly for shampoos and conditioners. To drive sales and awareness for their line of stylers, we partnered with Refinery29, a popular source for beauty and style content amongst millennials—our target audience. 

Building on the brand's health equity, we gave the shopper permission to style, tease, blow dry and flat iron all she wants as long as she uses protection—like Pantene's heat protection spray. Together Pantene and Refinery29 curated different end looks and recommended styling products to achieve them. 
Role: Art Direction & Design / Copywriting: Sara Buschkamp / Creative Direction: Chad Ingram / Agency: Arc Worldwide
Back to Top