Olay.com needed a digital overhaul that seamlessly integrated content and commerce. In just three months our team designed, mapped, and repopulated original content on 200+ pages. The result? An intuitive shopping experience tailored for each Olay beauty consumer. Within 4 months of launching the new site, the click to buy rate more than doubled.
Role: Art Direction, Design, Content Development / Copy: Courtney Bante / Creative Direction: Anna Rudy & Michael McMillen / Agency: Arc Worldwide