TEAM is a health and wellness program serving union members various trades including construction, hospitality, retail, machinist and automotive. People who work with their hands understand that tools are necessary. When a tool goes missing, everything suffers. Applying that thinking to mental health and wellness, the campaign positions TEAM as a critical and necessary tool of the trade. Workers can get the job done knowing that they can rely on TEAM to provide safe, confidential and inclusive support through life's challenges.
Role: Art Direction and Design / Copy : Scott Muskin / Photography: Jonny Stuckmayer / Prop and Set Styling: Adam Beck Creative